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Top related persons:
Mathieu Roche - 2 James Rosewell - 2 Ciaran O'Kane - 1 WireCorp - 1 hasn't - 1 Sundar Pichai - 1 Stephen Lam - 1 Google's - 1
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Search resuls for: "James Rosewell"


3 mentions found


☆ Google is once again dictating the future of the online ad industry and all its rivals can do is brace for impact
  + stars: | 2024-04-24 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +7 min
When Google sneezes, the entire online advertising industry catches a cold. Google's announcement Tuesday that it would again delay its planned timeline for killing off third-party tracking cookies had long been anticipated by the digital advertising industry. Google has a 28% share of the online ad market, according to market research firm Emarketer (a sister company to BI). Regulators could step in to resolve the cookie chaosSome industry experts are hoping regulators will step in to untangle the mess. Amid the four years of confusion, chaos, and harumphing, there has been one consistent theme: When it comes to the future of online advertising, Google calls the shots.
Persons: Ciaran O'Kane, WireCorp, hasn't, Sundar Pichai, Stephen Lam, Mathieu Roche, James Rosewell, Google's, haven't, Pierre Devoize, Devoize Organizations: Google, Business, Gmail, Antitrust, US Department of Justice, European Commission, UK's, Markets Authority, CMA, Industry, IAB Tech, EU Google, Chrome, Movement Locations: FirstPartyCapital
☆ Google might have to delay its plan to kill tracking cookies until 2025, ad industry experts believe
  + stars: | 2023-11-09 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +6 min
There are growing rumblings within the ad industry that Google won't be able to get rid of third-party tracking cookies until 2025 at the earliest. It has since delayed that plan twice to give the ad industry more time to prepare, but has repeatedly said it's on track for a fourth-quarter, 2024 cookie expiry date. "It's a mess," said one ad industry executive speaking on condition of anonymity in order to talk freely about the process. The CMA's latest Privacy Sandbox update listed various concerns from various constituents about the proposals. Despite some skepticism that Google can hit its 2024 deadline, many in the ad industry just want to move past third-party cookies after almost four years in limbo.
Persons: James Rosewell, Rosewell, Achim Schlosser, there's, —, Paul Bannister, Bannister, Mathieu Roche Organizations: Google, UK's, Markets Authority, CMA, Movement, European netID Foundation, Publishers, Yahoo
☆ Google is pressing ahead with its plan to kill off cookies. Advertising and privacy groups aren't convinced its cookie alternatives are ready for public consumption.
  + stars: | 2023-05-18 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +6 min
Google has laid out the latest timeline for its plan to kill off third-party cookies in Chrome. Google will take the next steps in its plan to kill third-party tracking cookies from its Chrome browser, the company said on Thursday. Google has missed previous deadlines to stop supporting third-party cookies in Chrome. Google's blog post also included quotes from adtech companies crediting the tech giant for soliciting feedback from developers who have tested the Privacy Sandbox technology. The Privacy Sandbox proposals have also faced privacy concerns.
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